The Internet’s Effect on Mass Media Today

The cyber world is still developing as you read this article. Over time, more and more websites and more and more capabilities will sprout from the current technology we now know as Internet. The Internet began as a experimental system for worldwide communications during the ‘Cold War’ era as a way to for top figures to communicate secretly without having the risk of the enemies tapping into the communication line. Today, it has boomed into a network that groups people based on their interests, skills, hobbies and everything else in between. The internet even allowed one game player from the other side of the world to play with another game player at the south of the world. Truly, from the telegram, today your moving image can be sent to your loved ones and you can virtually communicate with them without trouble.

However, there are a few things we may have overlooked about the Internet. This is not an anti-piracy encouragement but the Internet has indeed dealt great, long-standing industries great losses in terms of business. The music industry nowadays are suffering massive deficits because of the widespread online piracy that exists today. Artists are forced to perform to earn much more than they used to. The film industry also suffered great losses with many movies easily downloadable into the hard drives and computers or users. It has also affected the viewer ratings of television. The Internet in itself is television with the capability to stream episodes. Clearly, it is rendering the past industries as obsolete.

But such a price may have been paid because of the greater freedom people today have. It was regarded in earlier times that the industries mentioned above only favoured those who had the resources, connections and talent to appear on television or make a name for his or herself in Hollywood. Today, anybody can make their own web shows through streaming media. Anyone can post their music and have people listen to such through websites that allow the streaming of these media. Filmmakers now have a chance to show their independently-made movies using the same streaming media over the internet as well. Is such as development that bad? Certainly, it is not for many people.

But given that there are no standards over the internet, will there be a time that it will have its own rules? Maybe so. But until that time comes, the internet may have damaged many industries, but definitely, it is a challenge to these industries to keep up with the times. Many experts state that the industry of film, music and media had strayed without any development for too long already. An industry expert even says “If they can’t beat the creations of a normal man, then why do they exist?”